Time to get physical
In the modern world of manufacturing it’s easy to get lost behind a digital screen. Almost everything takes place virtually these days, whether it’s designing a product, creating a process, telling a machine how to make a component or generating a digital twin of your production line. Publishing is not so different. Here at Machinery & Manufacturing we pride ourselves on taking a truly hybrid approach: complementing our print run is a feature-rich digital issue where you can click or scan play buttons to access instant product videos and brochure downloads. It’s a reflection of modern manufacturing. This digital world, however, while extremely practical and functional to meet the demands of a fast-paced and dynamic manufacturing arena, is a step removed from real life. It’s important we that don’t forget to connect with people in person. Get physical from time to time. Exhibitions are among the best facilitators of this approach. For instance, we’ve just returned from EMO in Hanover, the world’s largest machine tool show with its vast halls and thousands of exhibitors. Back here in the UK we’ll soon be off to Advanced Engineering (1-2 November, NEC), then on to Southern Manufacturing (6-8 February, Farnborough) and MACH (15-19 April, NEC). These in-person events are a fantastic opportunity to meet with our readers and the wider manufacturing community. We can shake hands, give out printed copies of our show issue and have a chinwag. Networking is the modern term, I believe. But in all seriousness, it’s a really important chance to add some texture to an otherwise increasingly digital way of life. The coming months represent a showcase of industry where the UK manufacturing community has the opportunity to meet up, discuss their production goals and challenges, explore the latest technologies, and make new contacts. Come on, it’s time to get out there and say hi. Face to face. Laura Crawford Laura Crawford, Editorial Director
Powered by FlippingBook